Sr. Manager, AMER Luxury & Lifestyle Commercial Marketing
Location: United States, Georgia, Atlanta
Address: 1 - Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Job number: 164176
Lead marketing strategy, development and execution in support of the Americas L&L estate, driving measurable commercial performance. Strategically lead initiatives and enable effective cross-functional partnerships that drive performance to support the marketing vision and overall company objectives. Role works closely with L&L Commercial partners and delivers marketing campaign support, content strategy, R&B marketing.
Your day to day
- Develop and implement marketing plan laying the foundation of assigned initiatives and building into overall IHG marketing strategy and plan.
- Independently lead strategic planning, activation, project management, implementation, evaluation and socialization of assigned marketing initiatives, including L&L Commercial Marketing and content based marketing.
- Serve as marketing lead working in close partnership with business partners and in-region marketing teams. This includes activation of marketing solutions to drive short and long-term performance.
- Identify strategic objectives and then drive the corresponding tactical initiatives to achieve those objectives.
- Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.
- Develop annual goals and initiative-level goals and monitor progress – including financial implications – while proactively enabling enhancements and optimizations to course-correct as needed.
- Review and analyze market and industry data to understand current trends.
- Maintain strong marketing acumen across owned, earned, paid channels (including AI).
- Own and manage marketing budget, ensuring effectively allocating funds and conducting budget audits in partnership with business financial partners.
- Effectively communicate initiatives to team, marketing organization, and cross-functional business partners.
- Lead, coach, and develop marketing team members providing clear direction, prioritization, and performance management.
What we need from you
- Bachelor's or Master’s degree in Marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
- 6 to 10 years progressive work-related experience in marketing and/or hotel operations, with demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees.
- Demonstrated knowledge and ability to develop and lead marketing strategies, marketing planning, and showcase critical and analytical thinking skills
- Demonstrated organization and management development, including demonstrated ability to think strategically and develop/implement organizational initiatives.
- Demonstrated experience in bringing large-scale, complex, cross-functional marketing initiatives to life.
- Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation. This role requires a high level of both impact and influence skills and project management skills.
- Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Ability to influence across all levels including senior management. Must be able to present and defend a point of view clearly and articulately, react appropriately to unexpected reactions, etc.
- Demonstrated ability to develop consumer understanding based on research and existing trends.
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $120,000.00 to $145,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
- If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
