Senior Manager, EAPAC Brand PR - Singapore - 6 months contract role
Location: Singapore, Singapore
Address: 1 - Corp Singapore, 230 Victoria Street, #13-00 Bugis Junction Towers, 188024, 188024
Job number: 167979
Introduction
Lead the public relations strategy for a diverse portfolio of brands across East Asia & Pacific, driving awareness, reputation, and consumer engagement across multiple markets. This is an exciting opportunity to shape regional storytelling, influence brand perception, and partner with senior stakeholders to deliver impactful campaigns that support business growth. If you're a strategic communications professional who thrives in a fast-paced, multi-market environment, this role offers the chance to make a meaningful regional impact.
Your day to day
- Develop and execute the EAPAC public relations strategy and communications calendar, delivering integrated campaigns that drive brand awareness, consumer engagement, and commercial outcomes across the region.
- Lead the delivery of external communications initiatives across South East Asia & Korea and the wider EAPAC region, ensuring alignment with global campaigns while tailoring messaging to local market needs.
- Build and maintain strong relationships with media, journalists, influencers, agencies, and industry partners to generate impactful earned media coverage and strengthen brand reputation.
- Partner closely with brand, commercial, marketing, and social media teams to develop integrated communication plans, establish brand positioning, and deliver consistent messaging across all channels.
- Lead agency management, campaign measurement, budget oversight, and performance reporting, using data and insights to optimise communications effectiveness and return on investment.
What we need from you
- 6–10 years of experience in public relations, external communications, corporate communications, or a related field, ideally within a regional or global organisation.
- Proven experience developing and executing integrated communications strategies, managing complex stakeholder groups, and delivering high-profile campaigns across multiple markets.
- Excellent writing, storytelling, media relations, and communication skills, with the ability to create compelling narratives that resonate with diverse audiences.
- Strong experience managing agencies, budgets, and multiple projects simultaneously while delivering results within tight deadlines.
- Deep understanding of the media landscape across Asia Pacific, combined with strong commercial acumen and the ability to translate business objectives into effective communications strategies
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
