Paid Search Specialist - (Germany or UK)

About Us

IHG Hotels & Resorts is one of the largest hotel companies in the world with a family of 19 brands including InterContinental®, Holiday Inn®, Kimpton® and voco®. Approximately 350,000 people work across IHG’s hotels and our corporate offices in 100+ countries. 

The Role

This is an exciting opportunity to work within the Performance Marketing team as a Paid Search Specialist either based in Windsor, UK or Frankfurt, Germany. In this role you will support the Paid Search team in setting up, maintaining, and optimising Paid Search campaigns (SEM) specifically for the German markets. 

A snapshot of what you will be getting up to in this role:

• Support planning, setup, and launch of paid search ad campaigns for IHG Hotels & Resorts in Germany.
• Optimise campaigns, monitor search trends, and provide regular reporting to improve performance and drive ROI, while staying updated on industry trends and competitors' activities.

The chosen candidate will have the following experience:

• German & English language skills to a fluent or business proficiency level. 
• Minimum of 1 years’ experience in Paid Search and/or Online Marketing, preferably managing Search (SEM/SEO) campaigns 
• Proficiency in German digital media landscape, consumer behaviors, Search Engine Platforms, Excel Pivot Tables, and Data Analysis.
• Proficiency in business software products such as Excel, Microsoft Access, Word and PowerPoint.
• Strong analytical skills and research abilities – experience of using reports and analysis to make strategic decisions.

What we offer you

At IHG we give our colleagues greater flexibility and balance – working in a hybrid way, blending remote and office working. Although we thrive on collaborating in person, we expect that you’re likely to spend time working remotely. Every role is different, and colleagues work with their team and their leader to determine how and when they collaborate in person. We like to believe we offer a unique culture where you have room to be yourself.

IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. 

Closing date for applications: 09/05/2024

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