Director, EAPAC Luxury & Lifestyle Brands - Singapore
Location: Singapore, Singapore
Address: 1 - Corp Singapore, 230 Victoria Street, #13-00 Bugis Junction Towers, 188024, 188024
Job number: 164228
Introduction
Shape the future of luxury and lifestyle brands across one of the most dynamic regions globally. This role offers a rare opportunity to lead brand strategy, influence market positioning, and deliver experiences that connect with a rapidly evolving luxury consumer landscape. If you are passionate about building brands, driving innovation, and creating impact at scale, this is your platform to lead with purpose.
Your day to day
- Lead the development and execution of brand strategy across the region, ensuring alignment with global direction while tailoring approaches to local market needs
- Drive the planning, localisation, and rollout of brand initiatives, including product innovations and signature experiences across the hotel portfolio
- Own the end-to-end delivery of brand-related pre-opening activities, ensuring hotels are fully prepared to launch in line with brand standards
- Partner closely with cross-functional teams to deliver integrated initiatives, ensuring strong alignment between brand, commercial, operational, and marketing priorities
- Translate consumer, market, and owner insights into actionable strategies that strengthen brand positioning and unlock growth opportunities
- Oversee the performance and impact of brand initiatives, tracking outcomes and refining strategies to maximise consistency, quality, and commercial results
What we need from you
- At least 10+ years extensive experience in brand management or marketing within luxury, hospitality, or lifestyle sectors, with a proven track record of building brands and delivering measurable business impact
- Deep understanding of the Asia Pacific luxury consumer, with the ability to interpret market trends, guest behaviors, and competitive positioning into clear strategic direction
- Strong stakeholder management and influencing capability, with experience partnering senior leaders and aligning cross-functional teams across multiple markets
- Demonstrated ability to lead complex, multi-market projects end-to-end, balancing strategic thinking with structured execution, governance, and delivery discipline
- Excellent communication and presentation skills, with the ability to simplify complex concepts, tell compelling stories, and influence decision-making at senior levels
- Highly independent and commercially astute, with strong ownership, the ability to navigate ambiguity, prioritise effectively, and consistently deliver results in a fast-paced environment
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Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
