Consumer Insights Manager/Associate Manager
Hotel Brand: IHG Corporate
Location: China, Shanghai, Shanghai
Address: 上海市, Shanghai, Shanghai, China
Job number: A561273724
This role supports the Greater China consumer insights agenda by managing brand health tracking (BHT) and consumer research projects from brief through delivery. Turn findings into clear, actionable implications; partner with Brand and Marketing teams; and coordinate with the Global Consumer Insights team and external research agencies. Use data and AI-enabled tools responsibly to improve the quality, speed and communication of insight work.
Your day to day
• Manage assigned consumer research projects from brief and agency coordination through analysis, reporting and stakeholder follow-up.
• Manage the BHT reporting cycle with the Global Consumer Insights team and research partners, ensuring data quality, timely delivery and clear interpretation.
• Work with Brand and Marketing teams to understand business questions and turn them into focused research briefs and practical research plans.
• Analyse quantitative and qualitative findings and translate them into clear stories, implications and recommendations for stakeholders.
• Coordinate external research agencies, manage timelines and deliverables, flag risks, and monitor work against approved scope and budget.
• Communicate project updates and findings effectively to Greater China and global stakeholders in English and Mandarin.
• Use AI tools responsibly to support desk research, research design, synthesis, analysis and communication, while validating outputs and protecting confidential data.
What we need from you
• Bachelor's degree in Marketing, Business, Statistics, Social Sciences, Market Research or a related field.
• 3-5 years of experience in consumer insights or market research, gained in a client-side organisation or research agency. Hands-on experience managing research projects and working with brand health tracking reports is required. Greater China market experience is preferred; travel or hospitality experience is an advantage.
• Good working knowledge of quantitative and qualitative research methods and the end-to-end research process
• Hands-on experience interpreting BHT / brand health tracking reports and translating findings into business implications
• Strong project management, external agency coordination and stakeholder communication skills
• Business fluency in Mandarin and English, with the ability to communicate effectively with regional and global teams
• Proficiency in Excel and PowerPoint; experience with SPSS/Q, Power BI or Tableau is an advantage
• Ability to use AI tools responsibly for research planning, synthesis, analysis and communication, with appropriate validation and attention to data confidentiality
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
